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The Trump Organization is a group of about 500 business entities of which Donald Trump is the sole or principal owner. Around 250 of these entities use the Trump name. The organization was founded in 1927 by Donald Trump's paternal grandmother, Elizabeth Christ Trump, and his father, Fred Trump, as E. Trump & Son.
However, the Sahara reopened as the SLS Las Vegas in 2014, and the Stratosphere was expected to benefit from the increased visitation in the area.    A British man became the 40 millionth visitor to the tower on April 21, 2014, and received a $2,500 prize package.