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The retail and commercial banking markets are dominated by five big banks. HSBC, Barclays, Lloyds Banking Group, NatWest Group and Spanish-owned Santander UK who operate more than one banking brand in the UK.

Secondly, there were two different adverts running concurrently on ITV and Channel 4, one offering a negative view showing the aspects of normal banking and the other a positive view of First Direct, with the two crossing over at a key point. By May 1991, the bank had 100,000 customers on its books, and by March 1993, it had 250,000.

Banco Santander: 17 Société Générale: 18 Barclays: 19 Groupe BPCE: 20 Postal Savings Bank of China: 21 Deutsche Bank: 22 Bank of Communications: 23 Goldman Sachs: 24 Royal Bank of Canada: 25 Lloyds Banking Group: 26 Toronto-Dominion Bank: 27 China Merchants Bank: 28 Intesa Sanpaolo: 29 Norinchukin Bank: 30 ING Group: 31 Industrial Bank ...

Starling Bank (/ ˈ s t ɑː l ɪ ŋ ˈ b æ ŋ k /) is a digital challenger bank based in the United Kingdom, which focuses on current and business account products. Headquartered in London, Starling Bank is a licensed and regulated bank, founded by former Allied Irish Banks COO, Anne Boden, in January 2014.