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  2. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Google My Business. Google My Business (GMB) is a free tool that allows businesses to create and manage their Google listing. These listings must represent a physical location that a customer can visit. A Google My Business listing appears when customers search for businesses either on Google Maps or in Google SERPs.

  3. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Purpose. Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  4. Data breach - Wikipedia

    en.wikipedia.org/wiki/Data_breach

    Definition. A data breach may include incidents such as theft or loss of digital media such as computer tapes, hard drives, or laptop computers with unencrypted information, posting such information on the World Wide Web without proper information security precautions, transfer of such information to a system which is not completely open but is not appropriately or formally accredited for ...