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The iTunes Store is a software-based online digital media store operated by Apple Inc. that opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offers 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films. 
iTunes (/ ˈ aɪ t (j) uː n z /) is a media player, media library, Internet radio broadcaster, mobile device management utility, and the client app for the iTunes Store, developed by Apple Inc.
The iTunes Store is now a part of the music, movies, or TV shows views of your library – making it simple to jump between your personal collection and what's new for each category in the Store. Recently Added. iTunes puts recently added albums, movies, or TV shows at the top of your library – making it effortless to find something new to play.
In September, version 12.7 of iTunes was released, removing the App Store section in the process. However, the following month, iTunes 12.6.3 was also released, retaining the App Store, with 9to5Mac noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".
iTunes Connect is an Apple service that producers can use to distribute music, podcasts, movies, and TV programmes to customers on the iTunes Store and ebooks to customers on the Apple Books Store.
An app store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context.Apps provide a specific set of functions which, by definition, do not include the running of the computer itself.
FairPlay is a digital rights management (DRM) technology developed by Apple Inc. It is built into the MP4 multimedia file format as an encrypted AAC audio layer, and was used until April 2009 by the company to protect copyrighted works sold through iTunes Store, allowing only authorized devices to play the content.
Apple uses M4V to encode video files in its iTunes Store. Unauthorized reproduction of M4V files may be prevented using Apple's FairPlay copy protection. A FairPlay-protected M4V file can only be played on a computer authorized (using iTunes) with the account that was used to purchase the video.