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  2. Customer profitability - Wikipedia

    Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person, household ...

  3. Customer engagement - Wikipedia

    The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process. These are determined by the brand, product, or service, the audience profile, attitudes and behaviours, and messages and channels of communication that are used to interact with the customer.

  4. Relational model - Wikipedia

    The relational model (RM) is an approach to managing data using a structure and language consistent with first-order predicate logic, first described in 1969 by English computer scientist Edgar F. Codd, where all data is represented in terms of tuples, grouped into relations.

  5. Stakeholder (corporate) - Wikipedia

    Types. Any action taken by any organization or any group might affect those people who are linked with them in the private sector. For examples these are parents, children, customers, owners, employees, associates, partners, contractors, and suppliers, people that are related or located nearby.

  6. Interpersonal relationship - Wikipedia

    Interpersonal relationships vary in their degree of intimacy or self-disclosure, but also in their duration, in their reciprocity and in their power distribution, to name only a few dimensions. The context can vary from family or kinship relations, friendship, marriage, relations with associates, work, clubs, neighborhoods, and places of worship.

  7. Touchpoint - Wikipedia

    An example of a pre-purchase touchpoint is public relations. Public relations creates positivity around the brand, as well as media influence over prospective customers. Websites and advertising are other pre-purchase touchpoints, which allow customers to engage and learn about products or services.

  8. Proverb - Wikipedia

    Definitions. Lord John Russell (c. 1850) observed poetically that a "proverb is the wit of one, and the wisdom of many." But giving the word "proverb" the sort of definition theorists need has proven to be a difficult task, and although scholars often quote Archer Taylor's argument that formulating a scientific "definition of a proverb is too difficult to repay the undertaking...

  9. Employee engagement - Wikipedia

    With the wide range of definitions comes a variety of potential contributors to desirable levels of employee engagement. Some examples: Involvement. Eileen Appelbaum and her colleagues (2000) studied 15 steel mills, 17 apparel manufacturers, and 10 electronic instrument and imaging equipment producers. Their purpose was to compare traditional ...