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  2. Shopify - Wikipedia

    en.wikipedia.org/wiki/Shopify

    Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario.It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

  3. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.