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Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products. [1] The company was acquired by Mondelez International in 1993.
Mondelez International (NASDAQ: MDLZ) is a snack food company that generated $36 billion in sales in 2023 and is present in more than 150 countries globally. The business owns famous brands such ...
In 2013, the brand launched an advertising campaign on Facebook and other social media websites targeted at mothers, a campaign noted by the New York Times as unique because Mondelez International, the company that Kraft created to own the brand, spent its advertising dollars on social media rather than a combination of advertising platforms.
Poiana is a Romanian chocolate brand. The brand originates from a chocolate company that was based in Brașov.. In 1994 this company then known as "Poiana – Produse Zaharoase S.A" was bought by Kraft Foods, now Mondelez International. [1]
Clorets Fresh. Clorets is a line of chewing gum and mints made by Cadbury Adams.It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors. [1]
Trakinas is a Brazilian sandwich cookie brand originally created by the Nabisco company in 1988. [1] The product is known for being mainly focused on children and consists of two (usually chocolate) biscuits with a sweet crème filling, with the difference that each cookie is modeled in the shape of a face with two holes for the eyes and one for the mouth.
Nabisco also made a cookbook based on the crackers in order to promote the brand. [4] Honey Maid was acquired along with Nabisco in 2000 by Philip Morris Companies who merged it into Kraft Foods. [5] It was later spun off with Kraft Foods into Mondelez International. [4] By 2012, Honey Maid had a 49.4 percent share of the graham cracker market. [1]
This included dividing the former Peek Freans company; the North America division was sold to Kraft Foods, the European mainly-UK division was sold to the European food conglomerate BSN (now known as Groupe Danone), and many of the international subsidiaries were sold off locally to in-country investors, e.g. EBM. As part of its cost cutting ...
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