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The name of its original product, Clorox, was coined as a portmanteau of its two main ingredients, chlorine and sodium hydroxide. The original Clorox packaging featured a diamond-shaped logo, which has been used in one form or another in Clorox branding ever since.
A Clorox spokesperson declined to share more information on exactly which of the company's product lines are in short supply as a result of the attack.
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic. Some marks retain trademark protection in ...
Formula 409 or 409 is an American brand of home and industrial cleaning products well known in the United States, but virtually unknown in other places. It includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The brand is currently owned by Clorox .
The Clorox Co. warned that an August cyberattack disrupted production of their products, with shortages expected in the coming months.
Clorox chairman and CEO Benno Dorer joins Yahoo Finance to discuss how his business is performing during intense demand for disinfecting products globally.
Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces.
The brand originally belonged to Union Carbide, but was divested in 1985 to First Brands Corporation (Eveready and Energizer batteries, Glad, Simoniz, and Prestone) in the United States. In 1998, First Brands Corporation was acquired by Clorox .
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