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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  3. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [1] [2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

  4. Chief customer officer - Wikipedia

    en.wikipedia.org/wiki/Chief_customer_officer

    A chief customer officer ( CCO) is the executive responsible in customer-centric companies for the total relationship with an organization’s customers. This position was developed to provide a single vision across all methods of customer contact. The CCO is often responsible for influencing corporate activities of customer relations in the ...

  5. Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/Meta_Platforms

    Meta Platforms, Inc., [10] doing business as Meta, [11] and formerly named Facebook, Inc., and TheFacebook, Inc., [12] [13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [14]

  6. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success. Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments ...

  7. Customer profitability - Wikipedia

    en.wikipedia.org/wiki/Customer_profitability

    Customer profitability ( CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, "a profitable customer is a person, household ...

  8. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Customer Value Proposition is a complicated principle however, it is the main theory behind the existence and the survival of a business or a company. Value proposition means that extra values and benefits should be added to the firm's products.

  9. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Facebook provides users the option of having their account permanently deleted when one dies. There is also an option for 'legacy contact' which means that the Facebook user can have a family member or friend take over the account once the person has died. The 'legacy contact' option is under the security tab at the bottom of the page. Instagram