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It was established in 2014 by Roku. In recent years, some streaming services have used the holiday to offer streaming promotions or discounted products. Origins. National Streaming Day was started by the streaming platform Roku, initially to celebrate the anniversary of their first streaming device launch, The Netflix Player, on May 20, 2008.
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Roku is following in Netflix's footsteps in many ways, including its current journey into overseas markets. The profit-seeking policy should follow, but not anytime soon.
Roku (/ ˈ r oʊ k uː / ROH-koo) is a brand owned by the American tech company Roku, Inc. It is used to market consumer electronic products such as smart TVs, streaming players (and their operating systems), as well as a free streaming service. Roku is the top streaming TV distributor in the U.S., reaching nearly 120 million people as of 2024.
Roku, Inc. (/ ˈroʊkuː / ROH-koo), [2] founded by Anthony Wood in 2002, is an American technology company. It produces streaming players and smart TVs, licenses its technology to other manufacturers, and distributes streaming services. Roku tops U.S. streaming TV distribution and advertising, [3][4][5] reaching 120 million viewers as of 2024. [6]
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