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  2. Entity–relationship model - Wikipedia

    en.wikipedia.org/wiki/Entity–relationship_model

    "The entity-relationship model adopts the more natural view that the real world consists of entities and relationships. It incorporates some of the important semantic information about the real world." [2] In his original 1976 article Chen explicitly contrasts entity–relationship diagrams with record modelling techniques:

  3. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. [1] Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their ...

  4. Brand relationship - Wikipedia

    en.wikipedia.org/wiki/Brand_relationship

    Two catalysts can be credited for the brand relationship paradigm.Max Blackston's 1992 piece, "Observations: Building Brand Equity by Managing the Brand's Relationships," highlighted for the first time that brands themselves were active partners in a relationship, and called for attention not just to people's perceptions of and attitudes toward brands, but also to the reciprocating construct ...

  5. China–Pakistan relations - Wikipedia

    en.wikipedia.org/wiki/China–Pakistan_relations

    Maintaining close relations with China is also a central part of Pakistan's foreign policy. In 1986, Pakistani president Muhammad Zia-ul-Haq visited China to improve diplomatic relations, and Pakistan was one of only two countries – alongside Cuba – to offer crucial support to China in the aftermath of the 1989 Tiananmen Square protests.

  6. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth. Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition.

  7. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    Animal communication is used in areas like courtship and mating, parent–offspring relations, navigation, and self-defense. Communication through chemicals is particularly important for the relatively immobile plants. For example, maple trees release so-called volatile organic compounds into the air to warn other plants of a herbivore attack ...

  8. Bulgaria–United States relations - Wikipedia

    en.wikipedia.org/wiki/Bulgaria–United_States...

    Former U.S. President Richard Nixon and Elena Poptodorova during his visit to Varna, Bulgaria, July 1982 President Bill Clinton, the first acting U.S. President to visit Bulgaria, in front of Alexander Nevsky Cathedral, Sofia, November 1999 U.S. President George W. Bush and Bulgarian President Georgi Parvanov, National Archaeological Museum, Sofia, June 2007

  9. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Although customer success is a more comprehensive approach to account management, a significant portion of the day-to-day responsibilities falls under the "account management" title. The CS team manages the business relationship between the customer and the provider.

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