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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

4. Pay for placement - Wikipedia

   en.wikipedia.org/wiki/Pay_for_placement

   Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site. The pricing structure of most pay per click marketing is built upon an auction model that takes keyword competition into consideration to determine the cost per click (cpc) or the cost per impression. (CPI). See also

5. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis. The user can click a button to place a ...

6. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo!