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In 1981, Nabisco merged with Standard Brands, maker of Planters Nuts, Baby Ruth and Butterfinger candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others. The company was then renamed Nabisco Brands, Inc. At that time, it also acquired the Life Savers brand from the E.R. Squibb Company, makers of Bubble Yum & Care ...
On January 3, 2022, Mondelez announced that the acquisition was complete. In May 2022, it was announced Mondelez had acquired Grupo Bimbo's confectionery business, Ricolino, for approximately US$1.3 billion.
Barbarians at the Gate: The Fall of RJR Nabisco is a 1989 book about the leveraged buyout (LBO) of RJR Nabisco, written by investigative journalists Bryan Burrough and John Helyar. The book is based upon a series of articles written by the authors for The Wall Street Journal.
Forstmann Little offered to acquire RJR Nabisco, but the management (chiefly F. Ross Johnson) instead chose Shearson Lehman Hutton. In the end, the board of directors chose Forstmann Little's arch-rival, Kohlberg Kravis Roberts & Co.
In March 1999, RJR Nabisco announced the sale of the international division of R. J. Reynolds Tobacco, and in June of that year, the company sold the remainder of R. J. Reynolds Tobacco to stockholders. The parent company became Nabisco Group Holdings and owned 80.5 percent of Nabisco Holdings.
The following year, in 1995, KKR would divest itself of its final stake in RJR Nabisco when Borden sold a $638 million block of stock. While KKR no longer had any ownership of RJR Nabisco by 1995, its original investment would not be fully realized until KKR exited its last investment in 2004.
During this time, Gleacher was involved in the leveraged buyout of RJR Nabisco by Kohlberg Kravis Roberts & Co. as well as the leveraged buyout of Revlon by Ronald Perelman. [5] In 1990, Gleacher founded his own firm, Gleacher Partners, which he sold to National Westminster Bank in 1996 for $135 million.
Sponsorships and promotions. Kraft Foods Inc was an official partner and sponsor of Major League Soccer and sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game .