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Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
Relationship marketing is a form of marketing that emphasizes customer retention and satisfaction rather than sales transactions. It involves communication, collaboration and personalization across various channels and platforms to create long-term and mutually beneficial relationships with customers.
Learn how to calculate and use customer lifetime value (CLV), a metric that measures the net profit contributed by a customer over the entire relationship. Find out the purpose, formula, methodology, and examples of CLV in marketing and business.
The landscape of customer engagement is characterized by merging data-driven insights, innovative strategies, and a commitment to delivering outstanding customer experiences. By prioritizing customer engagement, businesses can cultivate long-lasting customer relationships, drive customer loyalty, and thrive in increasingly competitive markets.
eCRM is electronic customer relationship management that uses information technology to interact with customers. Learn about the origins, differences, and benefits of eCRM, as well as its strategy components and implementation methods.
Learn about the definition, dimensions, realms, and design of customer experience, the totality of customer responses during all stages of the consumption process. Find out how customer experience differs from customer service and customer satisfaction, and how it affects loyalty and brand value.
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