Search results
Results From The WOW.Com Content Network
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [1] [2] [3] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [4]
Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy. [1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these issues, then ...
The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved its headquarters to Chicago as its professional staff expanded.
European Journal of Marketing. The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald and the editor-in-chief is Greg W. Marshall ( Rollins College ).
Journal of Marketing Theory and Practice. J. Mark. Theory Pract. The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri ( Iowa State University ).
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]