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TikTok Shop, launched in September 2023, appears in its own tab on the video platform, allowing users to shop for products that are showcased and endorsed by creators.
TikTok Shop is an e-commerce feature of the video hosting service TikTok. Launched in November 2022, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover.
Essentially, TikTok Shop is an online marketplace that allows users to purchase viral products without ever leaving the app. Think of it like Etsy, where third party sellers, creators and brands ...
In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for a series of order fulfillment centers in the US and is reportedly planning to start the new live shopping business before the end of the ...
TikTok appears to have high hopes for Shop, giving it prominent placement on the app's search homescreen in its launch earlier this week. When TikTok's 150 million U.S. users open the app on their ...
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