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2. Business relations - Wikipedia

   en.wikipedia.org/wiki/Business_relations

   Business relations are connections between stakeholders in the process of businesses, such as employer – employee relationships, managers as well as outsourced business partners. The association of businesses began relationships that have been constructed through communication channels such as the likes of telephones, personal contacts, and e ...

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

4. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

5. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven ...

6. Potential unleashed: How companies can leverage new ... - AOL

   www.aol.com/finance/potential-unleashed...

   New tools—for example, IBM’s Security Guardium —allow companies to pseudonymize or anonymize personal data, a significant step towards safeguarding individual privacy and allowing for the ...

7. Brand relationship - Wikipedia

   en.wikipedia.org/wiki/Brand_relationship

   Brand relationship. A consumer-brand relationship, also known as brand relationship, is the relationship that consumers think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007). For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand ...