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Business administration. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website ...
Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts.
Customer success. Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments ...
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup ( business model design, customer development, agile engineering).
Customer intelligence ( CI) as part of business intelligence is the process of gathering and analyzing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.
Consumer relationship systems ( CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers.
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [1] [2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...
Consumer relationship system. Conversion tracking. Customer data. Customer data platform. Customer knowledge. Customer migration. Customer profitability. Customer to customer. Customer value maximization.
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