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R. J. Reynolds Tobacco Company was founded in Winston-Salem, North Carolina, in 1875 and changed its name to R. J. Reynolds Industries, Inc. in 1970. It became RJR Nabisco on April 25, 1986, after the company's $4.9 billion purchase, and earlier 1.9 billion stock swap, of Nabisco Brands Inc. in 1985. [5] [6]
In 1981, Nabisco merged with Standard Brands to form "Nabisco Brands", which merged with R. J. Reynolds Tobacco Company in 1985 to form RJR Nabisco. Kraft General Foods acquired the Nabisco cold cereals from RJR Nabisco in 1993, and the cereal brands are now owned by Post Holdings. In 1999, Nabisco acquired Favorite Brands International.
HD2796.R57 B87 1990. Barbarians at the Gate: The Fall of RJR Nabisco is a 1989 book about the leveraged buyout (LBO) of RJR Nabisco, written by investigative journalists Bryan Burrough and John Helyar. The book is based upon a series of articles written by the authors for The Wall Street Journal. [1] The book was made into a 1993 made-for-TV ...
Plot. Self-made multimillionaire F. Ross Johnson, CEO of RJR Nabisco, decides to take the tobacco and food conglomerate company private in 1988 after receiving advanced news of the likely market failure of the company's smokeless cigarette called Premier, the development of which had been intended to finally boost the company's stock price.
The R. J. Reynolds Tobacco Company ( RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, [1] it is the second-largest tobacco company in the United States (behind Altria ). The company is a wholly owned subsidiary of Reynolds ...
The deal was chronicled in Barbarians at the Gate: The Fall of RJR Nabisco, and later made into a television movie starring James Garner. In 1988, F. Ross Johnson was the president and CEO of RJR Nabisco, a leading producer of food and tobacco products, formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company.
One prominent episode in the life of the company was the 1988 bidding war for RJR Nabisco. Forstmann Little offered to acquire RJR Nabisco, but the management (chiefly F. Ross Johnson) instead chose Shearson Lehman Hutton. In the end, the board of directors chose Forstmann Little's arch-rival, Kohlberg Kravis Roberts & Co.
Vantage (cigarette) Viceroy (cigarette) Vila Rica (cigarette) Vuse. Categories: R. J. Reynolds Tobacco Company. Brands by company. Cigarette brands.