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On September 7, 2009, Kraft made a £10.2 billion takeover offer for the long-established British confectionery group Cadbury, makers of Dairy Milk and Bournville chocolate. [51] On November 9, 2009, Kraft's £9.8bn takeover bid was rejected by Cadbury. Cadbury stated that the takeover bid was a "derisory" offer. [52]
On September 7, 2009, Kraft made a hostile £10.2 billion takeover bid for the British confectionery group Cadbury, makers of Dairy Milk and Bournville chocolate. [14] On November 9, the company's bid (then £9.8 billion) was rejected by Cadbury, which called it a "derisory" offer. [15] Kraft upped its offer on December 4. [16]
Robert Kenneth Kraft [1] (born June 5, 1941) is an American billionaire businessman. He is the chairman and chief executive officer (CEO) of the Kraft Group, a diversified holding company with assets in paper and packaging, sports and entertainment, real estate development, and a private equity portfolio.
Takeover. In business, a takeover is the purchase of one company (the target) by another (the acquirer or bidder). In the UK, the term refers to the acquisition of a public company whose shares are publicly listed, in contrast to the acquisition of a private company. Management of the target company may or may not agree with a proposed takeover ...
On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. [37] Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. [38]
On 7 September 2009, Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. [51] Kraft launched a formal, hostile bid for Cadbury, valuing the firm at £9.8 billion on 9 November 2009. [52]
22,500 (2015) Parent. Kraft Heinz. Website. kraftheinzcompany.com. Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate, [2] split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015.
A defensive move in a takeover bid, in which the target company plays for time being, in the hope that a white knight will come to the rescue. Scorched Earth Policy A defensive move in a takeover bid, adopted by the target company. In order to make itself unattractive as a takeover target, the company borrows money at exorbitant rates of interest.
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