Ads
related to: maintaining relationships with customers at home- Pricing
See our packages and pricing
Configure your own Membrain
- Get a Demo
Get a Personalized Demo
Sell more with Membrain
- Tools & Success Stories
Download our resources for free
Check our sales process design tool
- The Sales Enablement CRM
Discover the complete platform
to achieve consistent success
- Pricing
Search results
Results From The WOW.Com Content Network
v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
t. e. Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ][ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...
As social penetration theory suggests, disclosure reciprocity induces positive emotion which is essential for retaining close and enduring relationships. In the service industry, compared with securing new customers, maintaining long-term relationships with existing customers is more cost-effective. [33]
eCRM. The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology (IT).
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1][2][3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering ...
This emphasizes on why obtaining and sustaining relations is beneficial for a business. Moreover, communication links with relationship marketing perfectly as both focus towards activities directed as establishing, developing and maintaining successful exchanges with customers and other constituents. (Morgan and Hunt 1994).
With computer chips increasingly being used to handle and process vast amounts of data, US officials think there's an urgent need to build manufacturing plants at home that the likes of Nvidia can ...
Ads
related to: maintaining relationships with customers at home