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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
Main article: Kraft Foods Inc. § History. Mondelez International is rooted in the National Dairy Products Corporation (National Dairy), which was founded on December 10, 1923, by Thomas H. McInnerney and Edward E. Rieck. The firm was initially set up to execute on a rollup strategy in the fragmented United States ice cream industry.
Oreo (/ ˈ ɔːr i oʊ /; stylized in all caps) is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant [3] filling. It was introduced by Nabisco on March 6, 1912, [4] and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. [5]
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William (C. W.) Post as the Postum Cereal Company in 1895.. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post.
Irene Blecker Rosenfeld (born May 3, 1953) [2] is an American businesswoman who was the chairman and chief executive officer (CEO) of Mondelēz International. [3] Rosenfeld's career began at Dancer Fitzgerald Sample, a New York City advertising agency. She later joined General Foods consumer research, and then led Frito-Lay as CEO and chairwoman.
Mondelēz International (2012–present) Website. snackworks.com [ a ] Nabisco (/ nəˈbɪskoʊ /, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois -based Mondelēz International.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. [1] The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. [2][3][4] In October ...
New York City has seen a cycle of modest boom and a bust in the 1980s, a major boom in the 1990s, and mixed prospects since then. This period has seen severe racial tension, a dramatic spike and fall of crime rates, and a major influx of immigrants growing the city's population past the eight million mark.