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In 2023, the struggling company was further knocked off balance by a $20 endless shrimp offer that proved unexpectedly popular with customers, reportedly costing it millions of dollars.
In November 2023, Red Lobster increased the price of its "Ultimate Endless Shrimp" deal to $25, noting that unprecedented demand for the low-cost unlimited deal actually ended up hurting the ...
For the first nine months of 2023, the Thailand company reported a $19 million share of loss from Red Lobster. And then there's been the problem of endless shrimp.
In 2023, Red Lobster was further knocked off balance by its $20 endless shrimp offer that became much more popular with customers than anticipated. The all-you-can-eat menu option was previously a ...
The Ultimate Endless Shrimp promotion was an original tactic launched in June 2023 to bring in extra customers despite the restaurant creating a similar endless crab promotion in 2003, which ...
Red Lobster is closing at least 48 restaurants, 7% of its national footprint. Chris Morris. May 14, 2024 at 11:20 AM. Luke Sharrett/Bloomberg via Getty Images. Red Lobster is getting a lot leaner ...
Red Lobster introduced a new Daily Deals menu in 2020, featuring Endless Shrimp Mondays and more deals. [32] In summer of 2023, Red Lobster reintroduced their $20 endless shrimp item to the menu as a permanent addition which resulted in a $11 million loss for its major share holder Thai Union, a Bangkok-based canned seafood company.
Struggling Red Lobster is abruptly closing ... but Red Lobster made endless shrimp a ... Casual dining has slipped from 36% of total restaurant industry sales in 2013 to 31% in 2023, according to ...
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