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  2. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen, customer engagement is "a customer’s motivationally driven, volitional investment of operant resources ...

  3. Use case - Wikipedia

    en.wikipedia.org/wiki/Use_case

    t. e. In software and systems engineering, the phrase use case is a polyseme with two senses: A usage scenario for a piece of software; often used in the plural to suggest situations where a piece of software may be useful. A potential scenario in which a system receives an external request (such as user input) and responds to it.

  4. Consumerism - Wikipedia

    en.wikipedia.org/wiki/Consumerism

    Consumerism is the selfish and frivolous collecting of products, or economic materialism. In this sense consumerism is negative and in opposition to positive lifestyles of anti-consumerism and simple living. [3] Consumerism is a force from the marketplace which destroys individuality and harms society. [3]

  5. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  6. User experience - Wikipedia

    en.wikipedia.org/wiki/User_experience

    User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility , ease of use , and efficiency . Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use ...

  7. Data acquisition - Wikipedia

    en.wikipedia.org/wiki/Data_acquisition

    Data acquisition is the process of sampling signals that measure real-world physical conditions and converting the resulting samples into digital numeric values that can be manipulated by a computer. Data acquisition systems, abbreviated by the acronyms DAS, DAQ, or DAU, typically convert analog waveforms into digital values for processing.

  8. Usage-based models of language - Wikipedia

    en.wikipedia.org/wiki/Usage-based_models_of_language

    Broadly speaking, a usage-based model of language accounts for language acquisition and processing, synchronic and diachronic patterns, and both low-level and high-level structure in language, by looking at actual language use. The term usage-based was coined by Ronald Langacker in 1987. [2] Usage-based models of language have become a ...

  9. Customer attrition - Wikipedia

    en.wikipedia.org/wiki/Customer_attrition

    Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one.