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Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. Origin [ edit ] Dan Wieden, cofounder of the advertising firm Wieden and Kennedy, revealed the phrase was inspired by the final words of a death row inmate who was facing execution and said, "You know, let's do it."
Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon. She started as a journalism major but switched to design after taking a design course to "fill an empty elective." [3] She attained a bachelor's in graphic design in 1971. [4] Phil Knight, who was teaching an accounting class at ...
The guide features videos and case studies from other brands including Levi’s and Fjallraven.
The " Jumpman " logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan. [1] In October 2015, Michael Jordan opened his first exclusive Jumpman flagship store in Chicago on State Street.
Nike, Inc. Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
City Connect. City Connect is a brand name for a line of alternate uniforms made by Nike, Inc. for Major League Baseball (MLB) teams. The uniforms feature different color schemes, typefaces, and graphic elements compared with the teams' typical home and away uniforms. The uniforms are designed to reflect the cultural aspects of each team's home ...
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under the Jordan Brand . The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984 and released to the public on April 1, 1985.
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