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  2. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...

  3. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Link building. In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called ...

  4. Competitor backlinking - Wikipedia

    en.wikipedia.org/wiki/Competitor_backlinking

    Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  6. Help:What links here - Wikipedia

    en.wikipedia.org/wiki/Help:What_links_here

    Within the Tools section at the top-right of every page (in the standard view) is a link labeled " What links here ". This is used to see a list of the pages that link to (or redirect to, or transclude) the current page. These are sometimes referred to as backlinks. It is possible to make a wikilink to the "What links here" list for a ...

  7. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

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