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2. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

3. Guerrilla marketing - Wikipedia

   en.wikipedia.org/wiki/Guerrilla_marketing

   Research. v. t. e. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson 's 1984 book Guerrilla Marketing . Guerrilla marketing uses multiple techniques and ...

4. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list ...

5. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   v. t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

6. America’s Most Admired Lawbreaker - The Huffington Post

   highline.huffingtonpost.com/miracleindustry/...

   After Grassley began his investigation, a Senate subcommittee heard testimony that drug and medical device companies had some kind of financial relationship—from providing free samples to paying consulting or speaking fees to financing research —with 94 percent of all practicing physicians, and that drug companies spent $7 billion a year on ...

7. Voucher - Wikipedia

   en.wikipedia.org/wiki/Voucher

   A voucher is an accounting document representing an internal intent to make a payment to an external entity, such as a vendor or service provider. A voucher is produced usually after receiving a vendor invoice, after the invoice is successfully matched to a purchase order. A voucher will contain detailed information regarding the payee, the ...