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The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.
Business model. Business model innovation is an iterative and potentially circular process. [1] A business model describes how an organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts. For a business, it describes the specific way in which it conducts itself, spends, and earns money in a way ...
Alexander Osterwalder. Alexander Osterwalder at the Business of Software 2011 conference. Alexander Osterwalder (born 1974) is a Swiss business theorist, [1] author, speaker, consultant, and entrepreneur, known for his work on business modeling [2] and the development of the Business Model Canvas. [3]
The Lean Canvas is a version of the Business Model Canvas adapted by Ash Maurya in 2010 specifically for startups. The Lean Canvas focuses on addressing broad customer problems and solutions and delivering them to customer segments through a unique value proposition. "Problem" and "solution" blocks replace the "key partners" and "key activities ...
The Business Model Canvas is widely acknowledged around the world by practitioners and academics. [5] [6] It represents the structure and components of a traditional linear business model, [7] where value is produced upstream and consumed downstream, in a linear flow.
The business model is tested in the real world (e.g., through a Minimum Viable Product) to gather customer input and make necessary changes. When a successful, repeatable business model is discovered, the company enters the product execution and business plan phase. Business model canvas. Alexander Osterwalder and Yves Pigneur designed the ...
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