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Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or Globus cruciger). It forms the base of its logo and can be seen imprinted on Oreo cookies, in addition to Nabisco product boxes and literature.
Formation. R. J. Reynolds Tobacco Company was founded in Winston-Salem, North Carolina, in 1875 and changed its name to R. J. Reynolds Industries, Inc. in 1970. It became RJR Nabisco on April 25, 1986, after the company's $4.9 billion purchase, and earlier 1.9 billion stock swap, of Nabisco Brands Inc. in 1985. [5] [6]
File:Nabisco logo.svg. Size of this PNG preview of this SVG file: 600 × 600 pixels. Other resolutions: 240 × 240 pixels | 480 × 480 pixels | 768 × 768 pixels | 1,024 × 1,024 pixels | 2,048 × 2,048 pixels | 1,399 × 1,399 pixels. Original file (SVG file, nominally 1,399 × 1,399 pixels, file size: 10 KB) This is a file from the ...
Mondelez International, Inc. ( / ˌmɒndəˈliːz / MON-də-LEEZ ), [3] styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. [4] Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. [5]
HD2796.R57 B87 1990. Barbarians at the Gate: The Fall of RJR Nabisco is a 1989 book about the leveraged buyout (LBO) of RJR Nabisco, written by investigative journalists Bryan Burrough and John Helyar. The book is based upon a series of articles written by the authors for The Wall Street Journal. [1] The book was made into a 1993 made-for-TV ...
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang.
KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global investment company that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, credit, and, through its strategic partners, hedge funds. As of December 31, 2023, the firm had completed more than 730 private ...
Oreo (/ ˈ ɔːr i oʊ /; stylized in all caps) is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012.