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Cahiers d'art. Consumer Reports. Consumers' Checkbook. Cook's Illustrated. Cricket (magazine) Current Affairs (magazine)
v. t. e. Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising ...
e. The Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment [1] organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social ...
Openad. OpenAd.net was an online marketplace for buying and selling creative ideas for use in advertising, marketing and design. The core of its services was giving idea buyers (marketers, advertisers) direct access to a variety of unpublished ideas offered to them by over 11,500 freelance "creatives" from 125 countries [1] worldwide. [2]
Big Idea (marketing) Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers. [1]
Adcept. An Adcept is a tool used in marketing & advertising development to test creative ideas or brand positionings. The term is an amalgamation of the words 'advertising' and ' concept ', indicating its role as a halfway stage between a concept idea and an advertising execution. Traditionally, adcepts have been used to check early creative ...
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