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In 1996 Clouse chose to retire from the Army to pursue a business career, and joined Kraft Foods, where he began by holding various positions of increasing responsibility around the world. [4] [2] He was President of Kraft Foods Greater China from 2006 to 2008. [4] [2] [6] [7] [8] He was managing director of Kraft Foods Brazil from 2008 to 2010.
After Kraft Foods Inc. was split into two companies in 2012, the rights to the Maxwell House brands were divided and are currently owned by Kraft Heinz in North America and JDE Peet's (formed from merger of Douwe Egberts and Mondelez International coffee and tea division) in the rest of the world.
Kraft Heinz owns the Tang brand in North America. Sales of Tang were poor until NASA used it on John Glenn 's Mercury flight in February 1962, [ 5 ] and on subsequent Gemini missions. [ 6 ] Since then it has been closely associated with the U.S. human spaceflight program, which created the misconception that Tang was invented for the space program.
James Lewis Kraft (/ ˈ k r æ f t /; December 11, 1874 – February 16, 1953) was a Canadian-American entrepreneur and inventor and the founder of Kraft Foods Inc. Kraft immigrated to the United States from Canada in 1902.
Michael Mitchell, a spokesman for Mondelez, declined to comment. Kraft Foods Global Brands, the intellectual property holding company for Mondelez, is seeking damages as well as a permanent ...
JDE Peet's N.V. is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts.
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General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William (C. W.) Post as the Postum Cereal Company in 1895.. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post.