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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
He founded a design firm called 'Fletcher/Forbes/Gill' with Colin Forbes and Bob Gill in 1962. An early product was their 1963 book Graphic Design: A Visual Comparison in John Lewis's Studio Paperbacks series. Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the partnership in 1965 and was replaced by Theo Crosby, so the ...
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
A human computer, with microscope and calculator, 1952. It was not until the mid-20th century that the word acquired its modern definition; according to the Oxford English Dictionary, the first known use of the word computer was in a different sense, in a 1613 book called The Yong Mans Gleanings by the English writer Richard Brathwait: "I haue [] read the truest computer of Times, and the best ...
Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and Web sites. [6] [7] [8] Launched in Australia in 2013, the service offers design tools for individuals and companies.
Electronic business (e-business) encompasses business processes spanning the entire value chain: purchasing, supply chain management, marketing, sales, customer service, and business relationship. E-commerce seeks to add revenue streams using the Internet to build and enhance relationships with clients and partners.
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