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The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1][2] Click-through rates for ad campaigns vary tremendously.
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [5] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
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Evaluation measures (information retrieval) Evaluation measures for an information retrieval (IR) system assess how well an index, search engine, or database returns results from a collection of resources that satisfy a user's query. They are therefore fundamental to the success of information systems and digital platforms.
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