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2. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

3. Survey data collection - Wikipedia

   en.wikipedia.org/wiki/Survey_data_collection

   The survey, form, app or collection tool is on a mobile device such as a smart phone or a tablet. These devices offer innovative ways to gather data, and eliminate the laborious "data entry" (of paper form data into a computer), which delays data analysis and understanding. By eliminating paper, mobile data collection can also dramatically ...

4. Sampling (statistics) - Wikipedia

   en.wikipedia.org/wiki/Sampling_(statistics)

   Sampling (statistics) In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population. The subset is meant to reflect the whole population and statisticians ...

5. Survey sampling - Wikipedia

   en.wikipedia.org/wiki/Survey_sampling

   The term "survey" may refer to many different types or techniques of observation. In survey sampling it most often involves a questionnaire used to measure the characteristics and/or attitudes of people. Different ways of contacting members of a sample once they have been selected is the subject of survey data collection.

6. Scale analysis (statistics) - Wikipedia

   en.wikipedia.org/wiki/Scale_analysis_(statistics)

   Any measurement for such data is required to be reliable, valid, and homogeneous with comparable results over different studies. Constructing scales [ edit ] The item-total correlation approach is a way of identifying a group of questions whose responses can be combined into a single measure or scale.

7. Conjoint analysis - Wikipedia

   en.wikipedia.org/wiki/Conjoint_analysis

   Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on ...