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Cheez Whiz is a brand of processed cheese sauce and spread produced by Kraft Foods.It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and, with some changes in formulation, continues to be in production today.
After Kraft Foods Inc. was split into two companies in 2012, rights to Gevalia brands were divided and currently owned by Kraft Heinz in North America and JDE Peet's (formed from merger of Douwe Egberts and Mondelez International coffee and tea division) in rest of the world.
Kraft Foods has marketed Velveeta as an ingredient for chile con queso and grilled cheese sandwiches. [13] [14] It is sold in the United States, Canada, Panama, Hong Kong, the Philippines, and South Korea. In the 1930s and 1940s, it was sold in the United Kingdom and Germany as "Velveta". [15]
The product line was introduced in the early 1970s as General Foods International Coffee, a brand owned by General Foods. [1] The first three flavors at launch were Café au lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through ...
Dream Whip is a brand of whipped topping mix that is mixed with milk and vanilla to make a whipped dessert topping, [2] currently owned by the Kraft Heinz company.. Dream Whip was developed and released by the General Foods Corporation in 1957, [3] as one of its convenience products that flooded the market by that time.
Jell-O, stylised as JELL-O, is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert (genericized as jello) is the signature of the brand.
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