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Member check. In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]
Unobtrusive research (or unobtrusive measures) is a method of data collection used primarily in the social sciences. The term unobtrusive measures was first coined by Webb, Campbell, Schwartz, & Sechrest in a 1966 book titled Unobtrusive Measures: Nonreactive Research in the Social Sciences. [1] The authors described methodologies which do not ...
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...
Coding (social sciences) In the social sciences, coding is an analytical process in which data, in both quantitative form (such as questionnaires results) or qualitative form (such as interview transcripts) are categorized to facilitate analysis. One purpose of coding is to transform the data into a form suitable for computer-aided analysis.
Computer-assisted web interviewing. Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to ...
Photo-elicitation is a method of interview used in research which incorporates photographs in the interviews. The method is participatory-oriented and is used in different research areas such as visual sociology, marketing research, and public health. In the method, images are used to prompt and guide in-depth interviews and to evoke reactions ...
In a blind or blinded experiment, information which may influence the participants of the experiment is withheld until after the experiment is complete. Good blinding can reduce or eliminate experimental biases that arise from a participants' expectations, observer's effect on the participants, observer bias, confirmation bias, and other sources.
A journalistic interview takes the form of a conversation between two or more people: interviewer (s) ask questions to elicit facts or statements from interviewee (s). Interviews are a standard part of journalism and media reporting. [1] In journalism, interviews are one of the most important methods used to collect information, [2] [3] and ...