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ITVX (formerly ITV Hub and ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming. [1] ITV Hub had at least 30 million registered users.
In March 2022, ITV announced that its new ITVX streaming platform – an integrated advertising and subscription funded platform for the UK market which will take over from catch-up service ITV Hub – would also include access to BritBox for British consumers.
Popular examples of streaming services include Netflix, Spotify, and YouTube . An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
In July 2022, it was reported that, with the launch of the new streaming service "ITVX", the platform will feature an ITV News 24/7 service. The service will provide ITV News around the clock as well as providing an on-demand service for in-depth investigations, explanatory and eye-witness journalism.
A paid subscription service allows users to watch ad-free and download content. In November 2022, ITV announced a new streaming service to replace ITV Hub. It launched on 8 December 2022. ITVX will provide archive ITV shows, shows and films for which ITV plc owns the license, live events and original programming.
ITV4 received its first revamp in nine years in November 2022 as part of a redesign of all of ITV's main channels, being carried out in tandem with the launch of the streaming service ITVX. The idents launched on 15 November 2022.
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