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Barcelona Principles. The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns. [1] They were the first overreaching framework for effective public relations and communications measurement. [2]
Business relations are connections between stakeholders in the process of businesses, such as employer – employee relationships, managers as well as outsourced business partners. The association of businesses began relationships that have been constructed through communication channels such as the likes of telephones, personal contacts, and e ...
Anonymity. Anonymity [a] describes situations where the acting person's identity is unknown. Some writers have argued that namelessness, though technically correct, does not capture what is more centrally at stake in contexts of anonymity. The important idea here is that a person be non-identifiable, unreachable, or untrackable. [1]
Copywriting. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular ...
Transformer. An O-core transformer consisting of two coils of copper wire wrapped around a magnetic core. In electrical engineering, a transformer is a passive component that transfers electrical energy from one electrical circuit to another circuit, or multiple circuits. A varying current in any coil of the transformer produces a varying ...
Corporate communication ( s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends. [1] It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media ...
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven ...
Structure of the United Nations organization. An organization or organisation ( Commonwealth English; see spelling differences ), is an entity —such as a company, an institution ( formal organization ), or an association —comprising one or more people and having a particular purpose. The word is derived from the Greek word organon, which ...