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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

5. Web performance - Wikipedia

   en.wikipedia.org/wiki/Web_performance

   Web performance. Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty [1] [2 ...

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

7. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [ 1]