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In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided to by clicking or tapping. [1] A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text.
Sitelink. Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms. If you have a Google Adwords program you can create campaign and ad group level sitelinks.
A URL is a specific type of Uniform Resource Identifier (URI), [2] [3] although many people use the two terms interchangeably. [4] [a] URLs occur most commonly to reference web pages ( HTTP / HTTPS) but are also used for file transfer ( FTP ), email ( mailto ), database access ( JDBC ), and many other applications.
Web site owners who do not want search engines to deep link, or want them only to index specific pages can request so using the Robots Exclusion Standard (robots.txt file). People who favor deep linking often feel that content owners who do not provide a robots.txt file are implying by default that they do not object to deep linking either by ...
Internal and external links. An is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1] [2] It is the opposite of a external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on ...
Link building. In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called ...
Permalink. A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot. Permalinks are often rendered simply, that is, as clean URLs, to be easier to type and remember. Most modern blogging and content-syndication software systems support ...
A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [3] CSS rules can be in separate text files or embedded within the HTML file.
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