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On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the ...
In 2013, the brand launched an advertising campaign on Facebook and other social media websites targeted at mothers, a campaign noted by the New York Times as unique because Mondelez International, the company that Kraft created to own the brand, spent its advertising dollars on social media rather than a combination of advertising platforms.
The brand's popularity has spread outside of the United States, and it is the most popular cream cheese brand worldwide. [5]In 2019, an advertisement for Philadelphia Cream Cheese that portrayed an absent-minded father was banned under a new British rule that forbade gender stereotyping on TV advertisements.
Lefèvre-Utile, better known worldwide by the initials LU, was a French manufacturer brand of biscuits, emblematic of the city of Nantes.The brand is now part of US confectionery company Mondelēz International since 2012, after splitting of its previous owner Kraft Foods Inc., [3] which had acquired it as part of its acquisition from Groupe Danone in 2007. [4]
JDE Peet's N.V. is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts.
Kraft Foods (1981–2013) Eden is a processed filled cheese food (labeled as "processed filled cheese spread") brand owned by Mondelez International . It was first launched in the Philippines by Kraft Foods (predecessor of Mondelez International) in 1981.
The 2021 Nabisco strike was a labor strike involving workers for the American snack manufacturer Nabisco, a subsidiary of Mondelez International.The strike began at a Nabisco facility in Portland, Oregon on August 10 and over the next few days spread to several more Nabisco facilities throughout the United States.
A few weeks later, Hershey Foods sold its shares (18.6%), giving Philip Morris full control of Freia. On 22 April 1993, the Ministry of Trade and Industry granted Kraft General Foods Holding Norway Inc a license to take over all the shares in Freia Marabou AS. Freia was purchased by Kraft Foods Nordic for NOK 3 billion. [4]