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Duties and function. In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of ...
Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, [1] but towards the end, the idea of a well-performed service is that of increasing revenues. The perception of success of the customer service interactions is ...
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [1] [2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...
The relational model ( RM) is an approach to managing data using a structure and language consistent with first-order predicate logic, first described in 1969 by English computer scientist Edgar F. Codd, [1] [2] where all data is represented in terms of tuples, grouped into relations. A database organized in terms of the relational model is a ...
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...
Database normalization is the process of structuring a relational database in accordance with a series of so-called normal forms in order to reduce data redundancy and improve data integrity. It was first proposed by British computer scientist Edgar F. Codd as part of his relational model .
Balancing (international relations) The concept of balancing derives from the balance of power theory, the most influential theory from the realist school of thought, which assumes that a formation of hegemony in a multistate system is unattainable since hegemony is perceived as a threat by other states, causing them to engage in balancing ...
Intelligence sharing is "the ability to exchange intelligence, information, data, or knowledge among Federal, state, local or private-sector entities as appropriate." Intelligence sharing also involves intergovernmental bilateral or multilateral agreements and through international organizations. Intelligence sharing is meant to facilitate the ...
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