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Overview. Self-service is the practice of serving oneself, usually when purchasing items. Common examples include many gas stations, where the customer pumps their own gas rather than have an attendant do it (full service is required by law in New Jersey, urban parts of Oregon, most of Mexico, and Richmond, British Columbia, but is the exception rather than the rule elsewhere).
Self-service technologies (SSTs) are technological interfaces allowing customers to produce services independent of involvement of direct service employee. Self service technologies are replacing many face-to-face service interactions with the intention to make service transactions more accurate, convenient and faster.
NCR Corporation model of self-service checkouts and fast-lane at a Sainsbury's store. NCR Corporation model of self-service checkout at an IKEA store.. Self-checkouts (SCOs), also known as assisted checkouts (ACOs) or self-service checkouts, are machines that provide a mechanism for customers to complete their own transaction from a retailer without needing a traditional staffed checkout.
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Automation can facilitate customer service or replace it entirely. A popular type of automated customer service is done through artificial intelligence (AI). The customer benefit of AI is the feel for chatting with a live agent through improved speech technologies while giving customers the self-service benefit.
Customer benefits. With CRM systems, customers are served on the day-to-day process. With more reliable information, their demand for self-service from companies will decrease. If there is less need to interact with the company for different problems, customer satisfaction level are expected to increase.
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