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  2. Tag management system - Wikipedia

    en.wikipedia.org/wiki/Tag_management_system

    The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment , an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data. Notable providers

  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.

  4. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads - an online advertising platform for lead generations that provide local businesses with a Google guaranteed green check mark.

  5. GTM - Wikipedia

    en.wikipedia.org/wiki/GTM

    Google Tag Manager, a tag management system built by Google Greystone Technology M , a schema-less transactional database Large Millimeter Telescope (Spanish: Gran Telescopio Milimétrico ), the world's largest millimetric telescope, located in Mexico

  6. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web analytics) Accessibility. To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors. [citation needed]

  7. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...

  8. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager is an ad exchange service. This means the content or ads a company or person has on Google Ad Manager can be bought or sold within the platform by other ad agencies or advertising management platforms. [12] One of the primary functions of Google Ad Manager is that it composes reporting for a wide range of analysis.

  9. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    www .google .com /adsense. Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

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