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2. Customer service - Wikipedia

   en.wikipedia.org/wiki/Customer_service

   Customer support. Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9] These services may even be provided at the place in which the ...

3. Subscription business model - Wikipedia

   en.wikipedia.org/wiki/Subscription_business_model

   Subscription business model. The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, [1] and is now used by many businesses, websites [2] and even pharmaceutical ...

4. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer ...

5. Customer development - Wikipedia

   en.wikipedia.org/wiki/Customer_Development

   From the customer development view, a business model is a representation of how organizations create, deliver and capture value. It is designed to change rapidly, reflect customer reality and iterate as new information is discovered. The business model is based on the mantra, “No business plan survives first contact with customers.”

6. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...

7. Services marketing - Wikipedia

   en.wikipedia.org/wiki/Services_marketing

   Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services, professional services and ...

8. Product-service system - Wikipedia

   en.wikipedia.org/wiki/Product-service_system

   Product-service system. Product-service systems ( PSS) are business models that provide for cohesive delivery of products and services. PSS models are emerging as a means to enable collaborative consumption of both products and services, with the aim of pro-environmental outcomes. [1]

9. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer Journey Maps are good storytelling conduits – they communicate to the brand the journey, along with the emotional quotient, that the customer experiences at every stage of the buyer journey. Customer journey maps take into account people's mental models (how things should behave), the flow of interactions, and possible touchpoints.