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The original Clorox packaging featured a diamond-shaped logo, which has been used in one form or another in Clorox branding ever since. 1922 Clorox bleach advertisement, The Seattle Star, June 9, 1922. The public, however, was unfamiliar with liquid bleach.
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Purex (laundry detergent) Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach.
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Bleach. Bleach is the generic name for any chemical product that is used industrially or domestically to remove colour (whitening) from fabric or fiber (in a process called bleaching) or to disinfect after cleaning. It often refers specifically to a dilute solution of sodium hypochlorite, also called "liquid bleach".
Domestos is a British brand of household cleaning range which contains bleach (primarily sodium hypochlorite, NaOCl).It is manufactured by Unilever.Domestos (and Chlorox, essentially a 10–25% solution of sodium hypochlorite) contains 100,000 ppm (10%) of the active component, available chlorine; many other bleaches contain 50,000 or less.
The Ajax brand was extended to a line of household cleaning products and detergents, which enjoyed its greatest success in the 1960s and beginning of the 1970s. Ajax All Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White ...
Lestoil. Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. [1]
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