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  2. Interpersonal relationship - Wikipedia

    en.wikipedia.org/wiki/Interpersonal_relationship

    Psychology. In social psychology, an interpersonal relation (or interpersonal relationship) describes a social association, connection, or affiliation between two or more persons. It overlaps significantly with the concept of social relations, which are the fundamental unit of analysis within the social sciences.

  3. Customer equity - Wikipedia

    en.wikipedia.org/wiki/Customer_equity

    Customer equity. Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer ...

  4. Customer data management - Wikipedia

    en.wikipedia.org/wiki/Customer_data_management

    Customer data management. Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.

  5. Power (international relations) - Wikipedia

    en.wikipedia.org/.../Power_(international_relations)

    Political scientists, historians, and practitioners of international relations ( diplomats) have used the following concepts of political power : Power as a goal of states or leaders; Power as a measure of influence or control over outcomes, events, actors and issues; Power as victory in conflict and the attainment of security;

  6. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...

  7. Customer involvement management - Wikipedia

    en.wikipedia.org/wiki/Customer_involvement...

    Customer involvement management, CIM, is a marketing management method that takes customer orientation further than customer relationship management. [1] CIM identifies and develops ways to involve customers in the business and product development process, such as design, marketing, sales, customer service, etc. The degree of involvement can be ...

  8. Mary, Queen of Scots - Wikipedia

    en.wikipedia.org/wiki/Mary,_Queen_of_Scots

    On 11 June 1560, their sister, Mary's mother, died, and so the question of future Franco-Scots relations was a pressing one. Under the terms of the Treaty of Edinburgh, signed by Mary's representatives on 6 July 1560, France and England undertook to withdraw troops from Scotland. France recognised Elizabeth's right to rule England, but the ...

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

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