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Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [1] [2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...
Social media. Social media app icons on a smartphone screen. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Social media refer to new forms of media that involve interactive participation.
The key benefit of social CRM is the ability for companies to interact with customers in a multichannel retailing environment (commonly referred to as omnichannel) and talk to customers the way they talk to each other. [4] [5] Social CRM enables companies to track a customer's social influence and source data from conversations occurring ...
Customer retention is an outcome that is the result of several different antecedents as described below. Customer satisfaction: Research shows that customer satisfaction is a direct driver of customer retention in a wide variety of industries. Despite the claims made by some one-off studies, the bulk of the evidence is unambiguously clear ...
Industrial relations or employment relations is the multidisciplinary academic field that studies the employment relationship; [1] that is, the complex interrelations between employers and employees, labor/trade unions, employer organizations, and the state . The newer name, "Employment Relations" is increasingly taking precedence because ...
Business-to-business. The "electronic components district" of Guangzhou, where numerous shops sell electronic components to other companies that would use them to manufacture consumer goods. Business-to-business ( B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another.
Prostitution is the business or practice of engaging in sexual activity in exchange for payment. [1] [2] The definition of "sexual activity" varies, and is often defined as an activity requiring physical contact (e.g., sexual intercourse, non-penetrative sex, manual sex, oral sex, etc.) with the customer. [3]
Relational database. A relational database ( RDB [1]) is a database based on the relational model of data, as proposed by E. F. Codd in 1970. [2] A database management system used to maintain relational databases is a relational database management system ( RDBMS ). Many relational database systems are equipped with the option of using SQL ...