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While celebrity worship is considered a continuum, it is measured by a questionnaire called the Celebrity Attitude Scale, co-created by McCutcheon in 2002, which breaks behaviors down into three ...
Celebrity worship syndrome ( CWS) or celebrity obsession disorder ( COD) is an obsessive addictive disorder in which a person becomes overly involved with the details of a celebrity 's personal and professional life. [1] Psychologists have indicated that though many people obsess over film, television, sport and pop stars, the only common ...
Rensis Likert. Rensis Likert ( / ˈlɪkərt / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion ...
v. t. e. Social dominance orientation ( SDO) [1] is a personality trait measuring an individual's support for social hierarchy and the extent to which they desire their in-group be superior to out-groups. [2] SDO is conceptualized under social dominance theory as a measure of individual differences in levels of group-based discrimination; that ...
The colour wheel theory of love is an idea created by the Canadian psychologist John Alan Lee that describes six love [1] styles, using several Latin and Greek words for love. First introduced in his book Colours of Love: An Exploration of the Ways of Loving (1973), Lee defines three primary, three secondary, and nine tertiary love styles ...
ASKAS - Aging Sexuality Knowledge and Attitudes Scale This questionnaire is aimed at knowing sexuality and sexual attitudes in the elderly . It is made up of 61 items divided into two subscales: " Knowledge subscale ", a 35-item scale with "True/False" and "I don't know" answers and " Attitudes subscale " which is composed of 26 items rated on ...
Celebrity culture is a high-volume exposure to celebrities ' personal lives on a global scale. It is inherently tied to consumer interests where celebrities transform their fame to become product brands . Whereas a culture can usually be physically identified, and its group characteristics easily observed, celebrity culture exists solely as a ...
An internet celebrity (also referred to as a social media influencer, social media personality, internet personality, online personality, or influencer) is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience.