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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.

  3. Service blueprint - Wikipedia

    en.wikipedia.org/wiki/Service_blueprint

    A service blueprint for the organization of a conference. The service blueprint is an applied process chart which shows the service delivery process from the customer's perspective. The service blueprint is one of the most widely used tools to manage service operations, service design and service.

  4. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]

  5. E-services - Wikipedia

    en.wikipedia.org/wiki/E-services

    E-service (or eservice) is a highly generic term, usually referring to "The provision of services via the Internet (the prefix 'e' standing for ‘electronic’, as it does in many other usages), thus e-Service may also include e-Commerce, although it may also include non-commercial services (online), which is usually provided by the government.

  6. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  7. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.

  8. Corporate services - Wikipedia

    en.wikipedia.org/wiki/Corporate_services

    Corporate services or business services are activities which combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) customers and business partners. The term corporate services providers (CSPs) is also used.

  9. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. [1] [2] It typically involves direct interaction with a brand's representatives.